April - May 2024
UX/UI, Copywriting, User Testing
User Research, User Journey Maps, Design System, top-level Mobile Screen Designs & Prototype of Mobile App
Mojo Crowe is a startup that is dedicated to democratising emotional well-being through its self-development app. Mojo offers a wide array of resources and tools tailored to empower individuals, fostering confidence and enhancing happiness.
Since the creation of the Mojo app three years ago, its content, resources, and tools have grown considerably. To accommodate this growth, the company has chosen to take this opportunity to review the app's user experience and redesign it to achieve a simpler and more enjoyable experience for existing and new Mojo members.
As we began the exploration phase of this project, we aimed to adopt a Human-Centered approach to ensure that we would address the pain points and meet the needs of our members when designing the new app. The initial stages of our research involved reviewing user feedback from our community through surveys and interviews with various cohorts. The data from both quantitative and qualitative research was analysed by both the Head of Product and myself, with the assistance of AI, and separated into common themes. This helped us understand the user experience on the app, other apps our users were using, and the features they liked from these competitors. Some of the discoveries that impacted our app redesign are as seen below. Following these discoveries, the design team took some time to investigate competitors mentioned in the research and best practices utilised by trending mobile apps with similar features to our own. All the research carried out was of great value as we moved on to ideating and drawing up wireframes of possible solutions.
In response to the identified pain points, we designed a future experience map containing solutions to address these challenges and formulated a roadmap for their implementation. And while we continue to work on more in-depth designs of screens for the app and iterate on them based on internal and external feedback, we are excited to provide a sneak peek into some of these solutions and what the new Mojo App could look like.
The expected outcomes from improving the app.
These designs have not yet been finalised, but with the upcoming improvements, we anticipate an enhanced user experience within our app. This could be reflected in the following metrics: increased user retention, higher daily and monthly active users, and a better Net Promoter Score. We also hope these changes will help our community grow and enable us to make a positive impact on even more people’s lives.
